‘’The Origin is the Destination’’: Creating the first truly international Sake Brand

Chambre de Commerce & d’Industrie Francaise (CCIFJ)

‘’The Origin is the Destination’’: Creating the first truly international Sake Brand

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Shiraiwa K.K. is the brainchild of former Dom Pérignon Chef de Cave Richard Geoffroy. Richard has long been fascinated by Sake: its ‘Japanese-ness’ combined to a smooth flow that holds universal appeal.

He engaged in the creation of a company, a brand, a Sake that would try to grow the appeal of Sake by establishing the first truly international Sake brand in Toyama. This seminar is the story of the creation of the company and the brand, told from the co-founder’s perspective on the field.

Additional Details

Event timezone - Asia/Tokyo

Listing Expiry Date: - 2023-02-03

Event registration closed.
 

Date And Time

2023-01-18 @ 06:00 PM (GMT+0800) to
2023-01-18 @ 09:00 PM (GMT+0800)
 

Registration End Date

2023-01-18
 

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