{"id":749,"date":"2021-12-10T11:37:44","date_gmt":"2021-12-10T03:37:44","guid":{"rendered":"https:\/\/www.gochambers.com\/globalupdates\/?p=749"},"modified":"2021-12-10T11:37:44","modified_gmt":"2021-12-10T03:37:44","slug":"the-malta-chamber-cautiously-welcomes-governments-tourism-strategy","status":"publish","type":"post","link":"https:\/\/www.gochambers.com\/globalupdates\/business-services\/the-malta-chamber-cautiously-welcomes-governments-tourism-strategy\/","title":{"rendered":"The Malta Chamber Cautiously Welcomes Government\u2019s Tourism Strategy"},"content":{"rendered":"<p>\u201cThe Malta Chamber of Commerce, Enterprise and Industry\u2019s Tourism Operators Business Section is pleased to note that the Government\u2019s strategy launched last Thursday is very strongly aligned to The Chamber\u2019s tourism vision which was also launched three weeks ago and captures very broadly the challenges and opportunities facing the local tourism industry today,\u201d said Mr Alan Arrigo, Chairperson of the Tourism Operators Business Section.<\/p>\n<p>The Malta Chamber\u2019s document titled \u201c<a href=\"https:\/\/www.maltachamber.org.mt\/loadfile\/745e5eac-1ee7-4fb2-8f70-6faa53d4a17d\" rel=\"nofollow\">Rediscover \u2013 A New Vision For The Tourism Industry In Malta<\/a>\u00a0\u201d, compiled in collaboration with\u00a0<a href=\"https:\/\/seedconsultancy.com\/\" target=\"_blank\" rel=\"noopener\">Seed<\/a>, insists on a quality-based approach and calls for focus on eight (8) key themes:<\/p>\n<p>1. Branding &amp; Marketing<br \/>\n2. Digital &amp; Innovation<br \/>\n3. Accommodation<br \/>\n4. Sectoral Infrastructure<br \/>\n5. Culture &amp; Identity<br \/>\n6. Governance &amp; Institutions<br \/>\n7. Human Capital<br \/>\n8. Connectivity<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-751 aligncenter\" src=\"https:\/\/www.gochambers.com\/globalupdates\/wp-content\/uploads\/2021\/12\/1F8DD497-726A-42CB-A84A-0ADCC931A973-300x155.jpg\" alt=\"\" width=\"488\" height=\"252\" srcset=\"https:\/\/www.gochambers.com\/globalupdates\/wp-content\/uploads\/2021\/12\/1F8DD497-726A-42CB-A84A-0ADCC931A973-300x155.jpg 300w, https:\/\/www.gochambers.com\/globalupdates\/wp-content\/uploads\/2021\/12\/1F8DD497-726A-42CB-A84A-0ADCC931A973-1024x530.jpg 1024w, https:\/\/www.gochambers.com\/globalupdates\/wp-content\/uploads\/2021\/12\/1F8DD497-726A-42CB-A84A-0ADCC931A973-768x397.jpg 768w, https:\/\/www.gochambers.com\/globalupdates\/wp-content\/uploads\/2021\/12\/1F8DD497-726A-42CB-A84A-0ADCC931A973-696x360.jpg 696w, https:\/\/www.gochambers.com\/globalupdates\/wp-content\/uploads\/2021\/12\/1F8DD497-726A-42CB-A84A-0ADCC931A973-1068x553.jpg 1068w, https:\/\/www.gochambers.com\/globalupdates\/wp-content\/uploads\/2021\/12\/1F8DD497-726A-42CB-A84A-0ADCC931A973.jpg 1140w\" sizes=\"auto, (max-width: 488px) 100vw, 488px\" \/><\/p>\n<p>Certain recommendations proposed in the Government\u2019s strategy document are in line with The Malta Chamber\u2019s vision. These positive recommendations include:<\/p>\n<p>\u2022 the point that The Malta Chamber has made repeatedly on the basis that the current supply of bed stock, both operational and in the pipeline, is outstripping the number of tourists that can be expected during the nine years of this Strategy,<\/p>\n<p>\u2022 noting The Malta Chamber\u2019s point on the importance of digitalisation as one of the prime drivers in tourism which is partially reflected in Government\u2019s strategy document on promoting the use of data and market intelligence as critical tools to rethink the tourist value chain, and<\/p>\n<p>\u2022 acknowledging The Malta Chamber\u2019s preposition on focusing on the importance of the island\u2019s niche markets and how these can be used to access the full potential of what the market has to offer.<\/p>\n<p>The Malta Chamber lists several concrete action points aimed at supporting established and new segments &#8211; MICE, sports, medical, arts and gastronomy niches to name a few. However, while the Government\u2019s strategy document takes note of their importance, it falls short of proposing concrete actions.<\/p>\n<p>On the other hand, The Malta Chamber insists that the MTA should reposition itself as an industry enabler and as a regulator which enforces licensing standards and promotes best practices, as opposed to its current status as a competitor with the private sector.<\/p>\n<p>CEO of The Malta Chamber, Dr Marthese Portelli stated, \u201cWhilst acknowledging that overall, the strategy is a positive one, The Malta Chamber reminds Government that the devil is in the detail and it ultimately all depends on the implementation. The Malta Chamber remains committed in its pursuit to help the relevant authorities to see this vision moving from words into tangible actions.\u201d<\/p>\n<p>Source : The Malta Chamber of Commerce, Enterprise and Industry<\/p>\n<p>#GOCHambers #Businesschambers #Chamberofcommerce #Chambernews #Businessnews<\/p>\n<p><a href=\"https:\/\/www.gochambers.com\/\">Gochambers.com<\/a> is the leading business chamber listing portal with over 30,000 chambers listed with us and its absolutely free.<br \/>\nIn Gochambers.com, you can find the listing of business chambers from all over the world base on locations \/ industry and you can interact or contact them and find their exclusive property space for lease and attend their private events.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe Malta Chamber of Commerce, Enterprise and Industry\u2019s Tourism Operators Business Section is pleased to note that the Government\u2019s strategy launched last Thursday is very strongly aligned to The Chamber\u2019s tourism vision which was also launched three weeks ago and captures very broadly the challenges and opportunities facing the local tourism industry today,\u201d said Mr [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4],"tags":[29,49,180,263,262],"class_list":{"0":"post-749","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-services","8":"tag-chamber-of-commerce","9":"tag-chambers","10":"tag-chambers-news","11":"tag-strategy","12":"tag-tourism"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - 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