The APG is a not-for-profit organisation run for and by its members: primarily account planners in advertising agencies, but increasingly the wider community of communications strategists, including media planners, channel planners, digital planners and DM planners. APG promotes excellence, inspiration, networking and training for planners and strategists. Also the internationally renowned APG Creative Strategy Awards The account planning group is the authority in advertising and communication strategy.

Founded in London in 1979, the APG is the foremost and longest established organisation representing the interests of account planners and other communications strategists. We are a non for profit organisation with around 900 members worldwide.