Baking New Zealand is about supporting and promoting the baking industry, its products, lead and grow the base of bakers and baking apprentices in New Zealand. Members of Baking NZ are owners and managers of a wide variety of bakery-related businesses across the country, including bakery, cafe, catering and pastrycook businesses.

Baking New Zealand is governed by a board of Executive Members, elected each year at the Annual General Meeting. Executive Members are usually bakery owners. They voluntarily give of their time to attend committee meetings, plan ahead and ensure Baking NZ is fulfilling its mandate and meeting the needs of its members.

Each of the Executive members holds a portfolio. These portfolios always include that of President, Vice-President and Treasurer. Other portfolios include Buying Partners, Social Media, Training, Competitions, Food Safety and Membership. Executive members report on their portfolio at each board meeting and at the AGM. The Executive Committee holds four Executive meetings a year.