The P3I Center Management of this period consists of young people who are considered to have creativity, enthusiasm and understanding of today’s market challenges. Members of the P3I central board this period have also been recognized as experts in their respective fields, having the determination and dedication to develop the national advertising industry. In the next four years, the 2012-2016 P3I Central Board is expected to be a driving force for all members in supporting the development of Indonesia’s creative economy and welcoming the ASEAN Open Market. Board members are expected to be able to develop work programs that involve and empower members to encourage innovation, creativity and competitive advantage for national brands.