About Us

Welcome to the Otara Town Centre and the Otara Business Improvement District (BID).

The Business Improvement District (BID) exists to develop local business improvement and economic development based on the Auckland Council targeted rate for core funding using powers under the Local Government (Rating) Act 2002.

The Town Centre Manager is employed by the Committee of the Otara Business Association (OBA) to implement the economic and strategic plans developed by the BID.

The Otara Business Association works in partnership with various community and council based forums, liaises with organisations and businesses in opportunities that will promote economic development and support the Town Centre and local Community to offer a diverse shopping experience in a safe and secure environment.

The OBA works alongside the Otara Papatoetoe Local Board to provide successful Community Events throughout the year. It also provides an environment of collaboration and partnership where there is potential overlap between the Local Community and the Town Centre activities. This enables the Town Centre and Local community to benefit collectively and ultimately provide more opportunities for the Community of Otara.

The OBA engages with the Otara Papatoetoe Local Board, Auckland Council and other BIDs to provide feedback to the Auckland Councils Annual and Long Term Planning Process informing them of local issues and feedback from the businesses in the Town Centre. We also carry out projects such as Town Centre Tidy-Ups, Graffiti reporting, and seasonal promotional competitions collaboratively with Auckland Council and the Otara Community. There is a large amount of advocacy in regard to bylaw changes with our Local Board advocating in the best interests of the town centre.