The Red Wing Chamber of Commerce has a new logo as well as a rebranding. For nearly nine months, the Chamber has been rebranding.
“After nearly nine months of research, focus groups and strategic planning sessions, the Chamber officially has their new brand,” said Red Wing Chamber President and CEO Michelle Larson.
The Chamber created a new logo, mission statement, and core values during this time. “This new, refreshed look will help propel the Chamber into the future and reflects the values, mission, and strategic plan for the organization moving forward,” Larson said.
The new branding was approved by the Chamber’s board of directors following a months-long development process. “The brand development was worked on by a group of stakeholders and developed by the creative talents of Sievers Creative,” Larson said.
“The new brand was ultimately reviewed and approved by the Board of Directors at the June 2022 board meeting,” she continued. According to their new mission statement, “Engage, support and strengthen area businesses to advance the vitality of our communities.”
The Core Values of The Red Wing Chamber of Commerce
The Chamber defined six new core values that they will base their business on in their recent brand unveiling. Excellence, collaboration, inclusion, stewardship, innovation, and integrity are among the core values.
The Chamber of Commerce serves as a resource for both the community and the local businesses. One of their objectives is to make Red Wing an appealing place to live and work. According to the Chamber website part of their vision is, “To make the Red Wing area a desirable place to work and live by fostering a climate of business excellence.”
Other aspects of their vision include, “Striving to be the most effective business information source/advocate for our members and to be viewed by members and the community as a valuable part of any business or community strategy.” The Red Wing Chamber of Commerce’s new branding will allow them to remain a resource for the community and visitors to the city. For more information on the Red Wing Chamber of Commerce, go to redwingchamber.com.
source : republicaneagle
