Creating & Unleashing Your Brand

In this workshop you will be given practical guidance on how to create a brand for your company. You will also be given simple yet powerful tools and frameworks that you can put to use ensuring you present yourself, your company and your products in the best possible light to appeal to more of your target and current customers.

Whether you are just starting out, a year in, or an established company, a strong, well-defined brand helps create a stronger business by helping you stand out in your category and attract more potential customers. This workshop will help maximise your abilities to do just that. It all starts with your customer and their needs which you then orientate your brand around, so in time, more of them will think of you when they need what you sell.

Attendees will learn; 

• The 4 Cs on market research and how to use them
• How to define their brand
• How to present their brand
• How to market & advertise their brand
• The fundamentals of great marketing

So they can; 

• Understand their customer, their category, cultural tensions and opportunities and how their brand can orientate itself around it all
• Create a brand framework that clearly sets out and defines their brand’s positioning, values, behaviours and personality
• Build and market their brand to help grow their customer base and business
• Maximise the effectiveness of their marketing and advertising

Gareth O’Connor Bio

Managing Director, Harvey Cameron.

Gareth’s working life started in London, nearly 20 years ago, at Mindshare – a global media agency. From Mindshare he spent time at Starcom London before joining Starcom NZ in 2008, then moving to creative agency TBWA in Auckland.

During this time Gareth worked with IBM, Tourism Ireland, Kellogg’s, Samsung, Activision, EMI, Virgin Records, Associated Press, Telecom (Spark), 2degrees, Pernod Ricard and Nissan.

In 2013 he moved back to London, where he was one of PHD’s Global Strategy Directors on the global Unilever account. This role saw Gareth creating and crafting communications and media strategies for some of their biggest brands, like Lynx, Dove, Persil, Magnum, Rexona, and Signal, as well as the Unilever Masterbrand.

In 2015 he was back in NZ at PHD’s Auckland office to be their Group Strategy Director, setting brand, comms and media strategies for the likes of ANZ, Spark, Farmers, Foodstuffs, Sanitarium, Sealord, Unilever & Mercedes-Benz.

In January 2021 he moved to Christchurch, joining Harvey Cameron to head up the strategy function and the client service team. His role was to help clients maximise the positive effects marketing has on their business, whilst ensuring the right expertise, support, and resource is utilised across the agency to deliver client outcomes and objectives. He still focuses on strategy for clients, but as MD he also focuses on building Harvey Cameron’s business and its people.

Outside of his day-to-day role he regularly talks at advertising and media industry training courses run by NZ’s advertising governing body – the Commercial Communication Council, in particular their Strategy Lab course. He is also a member of the Comms Council Board.

When not at work he’s with his wife and two sons, on a golf course, up a ski field, playing a guitar, or enjoying a nice craft beer or wine.

Cancellation Policy: Cancellations must be received 7 days prior to our events and training seminars. Any cancellation and/or changes must be made in writing to trina@commerce.org.nz.  Cancellations after this time or non attendance will require payment, however substitutions are welcome.

COVID-19 VACCINE POLICY AND PRACTICES:

Please note, on the day of the event, visitors to our premises will be required to:
• Stay away if experiencing cold or flu like symptoms, or if a close contact or someone in your household has been exposed to COVID-19.