The Association of Cycle Traders (ACT) is the largest cycle trade association in the UK and has been promoting cycling for over 100 years. The ACT is a membership organisation representing the interests of over 3000 specialist cycle retailers and their supply partners throughout the UK.
Established early last century, the ACT have been promoting specialist bike retailers for over 80 years and are committed to the support and longevity of speciality cycle retailing, delivering width of consumer choice, value and service.
The ACT works with ActSmart to deliver essential services, business support, consumer promotion and development opportunities to the cycle trade.
The ACT is a membership organisation representing the interests of c.4000 businesses involved in the cycle industry through promotion, business support and skills development.
The ACT is committed to the longevity of speciality cycle retailing, an over-arching brand available to all independent retailers engaged in the UK cycle market.
The independent cycle retail community is the most important and wide-reaching contributor to the growth of cycling in the UK. Through a network of partnerships the ACT delivers a range of services to support specialist cycle retailers.
- Consumer promotion
- Sales development tools
- Commercial cost savings
- People, recruitment and skills development
Consumer promotion
The ACT continually invest in the creation of consumer focused initiatives which deliver service and value to cyclists throughout the UK via the independent cycle retail network.
- Ride it away cycle finance
- The Experts digital cards
- Cytech training and accreditation
- The Cycling Experts website
Independent Retailers Confederation
ACT is an active member of the Independent Retailers Confederation (IRC) representing over 100,000 independent retailers throughout the UK.
