The BMRA is the trade association for the British market research industry.

It was formed in April 1998 by the merger of the two previous established trade associations, ABMRC (Association of British Market Research Companies) and AMSO (Association of Market Research Survey Organisations).

Aims of the BMRA:

• To represent and promote the professional and commercial interests of all our members.
• To increase the professionalism of the industry.
• To promote confidence in market research.

BMRA membership is for companies whose primary business is market research, whilst the Market Research Society (MRS) membership is for individuals who work in research. bmra is governed by a board of Council Members made up of Managing Directors of large and small research companies. The main aims of the Association are to increase professionalism and promote confidence in the market research industry, both in the UK and internationally; as well as representing the professional and commercial interests of its member companies.