The mission
The Chamber of Commerce and Industry of Quebec is a group of the business community of the Capitale-Nationale which allows to:
- develop your network of influence
- train continuously
- position yourself strategically
- promote your business
- belong to an influential ecosystem
Vision
To be the essential leader of the business community that brings together, mobilizes and influences the entire ecosystem in order to contribute to the development and economic prosperity of the Capitale-Nationale.
Values
- Listening to your environment in all its diversity
- Act with integrity, objectivity and independence
- Be inclusive, collaborative, creative, welcoming, open and engaged in your community
A renewed brand image!
The Chamber has evolved over 200 years, in keeping with the needs of its members. The strategic reflection that led to the establishment of new mission and vision as well as the improvement of our programming confirmed the need to renew our brand image. With a logo dating back more
than 15 years, it was necessary to find an emblem that represents and personalizes the current CCIQ entity.
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The strength of the circle evokes the desire to unite to do more, proximity, partnership and collaboration. Its round movement suggests action, attraction, evolution. Its color is intended to be corporate, while being lively. |
| In a brand redefinition process, an updated positioning imposed itself to convey both the values of the brand but also to allow the Chamber to position itself as a reference, to personalize the offer and to encourage a strong commitment. |
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In the same spirit, our advertising concept brilliantly attaches the notoriety campaign:
• The strength of the circle, which is made up of humans, the strength of the network |
This renewed signature gives us the means to innovate, move forward and maximize creation. The creation of a network, the creation of partnerships, business opportunities, expertise and wealth. The Chamber thus becomes a link between business people who, together and through their commitment, form a network based on exchanges between peers and support.
