The Direct Selling Association of the Philippines started in the late 1970’s with only 7 companies composed of Encyclopedia Brittanica Phils., Gioielli International, Inc., Felta Book Sales, Mondragon Industries, Time Life Books, Avon Cosmetics, Inc., and Phoenix Educational Systems, Inc.

In 1983, it was officially registered with the Securities and Exchange Commission. Among the incorporators were Consolacion Rogacion, Jose Mari Franco, Jose Antonio Gonzales, Delfin Campos Jr., Emmanuel Sibal, Felicito Abiva, and Macario Borromeo.

DSAP
Currently, the DSAP has a total membership base of 26 companies with more than 2 million direct sellers and network marketers nationwide. The associations main thrust at present is to create more awareness about the endless opportunities present in the industry, promote entrepreneurship, and enhance the image of direct selling.