Malaysian Association of Tour and Travel Agents (MATTA)
Barely two months since the launch of Tour Buddy, the digital sharing economy initiative introduced by the Malaysian Inbound Tourism Association (MITA) in collaboration with government agency Malaysia Digital Economy Corporation has come under fire from the Malaysian Association of Tour and Travel Agents (MATTA), which has decried the programme’s legality and urged its members nationwide not to engage the service. However, MITA claims Tour Buddy services fall well within the law and that MATTA has misunderstood the initiative and assumed it was competing with licensed tourist guides.
