Anna Lin Yip steps down as Secretary General of the Danish Chamber of Commerce in China

Anna Lin Yip steps down as Secretary General of the Danish Chamber of Commerce in China

Anna Lin Yip has concluded her tenure as Secretary General of the Danish Chamber of Commerce in China (DCCC), marking the end of a transformative chapter for the organisation. After 17 years abroad, she is relocating with her family back to Copenhagen.

Under her leadership, DCCC unified its previously independent regional chapters into a single, coordinated organisation and launched a full-scale rebranding. The Chamber also introduced the All-China Membership model, strengthened ties with Danish and Chinese institutions, and implemented modern systems across operations.

“We rebranded, introduced the All-China Membership category to support our advocacy efforts, and quietly rebuilt the foundation: a new website, visual identity, CRM, cloud system, and standard operating procedures for almost everything we do,” Anna Lin Yip wrote in her farewell message.

“Most of all, we worked to unite three formerly independent chapters into one aligned organisation, with one voice, one direction, and one shared purpose.”

Her departure comes at a high point for the Chamber, which recently received a letter from Chinese President Xi Jinping and hosted Denmark’s Minister of Foreign Affairs, Lars Løkke Rasmussen, in celebration of 75 years of diplomatic relations between Denmark and China.

Leadership now transitions to Belinda Bai, Xingling Wei, and Rocky Liu.

Source: Google News