The Indonesian E-Commerce Association (idEA – Indonesian E-Commerce Association) is a place of communication between Indonesian E-Commerce industry players. The rapid growth of E-Commerce in Indonesia makes the need for a healthy industrial climate and an integrated means of communication between actors and industry partners, including the government. For this reason idEA exists as a bridge to establish good relations between players in the industry with industry partners on an ongoing basis, including among others with government in terms of regulations relating to industrial interests, as well as with other associations that are directly an important element in the development of industrial ecosystems. -Commerce.

idEA was officially established in May 2012 in Jakarta. The initiators of idEA consist of 9 (nine) major Indonesian e-commerce companies, namely (sorted alphabetically): Berniaga.com; BHINEKA.com; BLANJA.com; blibli.com; Gramedia.com; Kaskus.com; Multiply.com; OLX.co.id; and Tokopedia.com.